Hmmm.

The more I look at the logo, the more I notice the owl actually looks like a mischievious character. I think it must be the eyebrows and the stripes looking like teeth. It may be because I've looked at it for abit so I shall get a fresh eyed opinion tomorrow morning.

I've also tried out the logo with both serif and sans serif. I think the simple, bold, geometric logo contrasts well with the delicate serif type.