January 1998
Paradiso Amsterdam
Paradisco 2000
Between 1995 and 1999, we designed various posters and flyers for Paradiso, Amsterdam's premier rock venue. Paradiso plays an important role in the recent history of Amsterdam, and in Dutch counter- and rock-culture in general, so it is a real honour to have been involved with this place. It also has a rich history of graphic design (Martin Kaye's amazing concert posters, to name one example), so we're proud to stand in that tradition.
In 1998, we were asked to come up with a new series of flyers, this time for Paradisco 2000, a spin-off of the popular Paradisco club night.
In other words, we had to come up with yet another format. For Paradisco, we created a series based on creditcards (see Paradiso / Paradisco), for Bassline we designed flyers that could function as Filofax sheets (see Paradiso / Bassline 1), and for Drum & Bassline we came up with postcards (see Paradiso / Drum & Bassline). So what could we do for Paradisco 2000?
Before we explain that, let us first sketch the situation. Around that time, we were designing mainly flyers, while we were in fact much more interested in designing posters (to read more about this, see Paradiso / Posters 1 and scroll down).
So our idea was quite simply to come up with a series of flyers in the format of posters. We wanted to design posters, and disguise them as flyers.
The flyer we had in mind was an A2-sized sheet, folded into a flyer of 20 x 10.5 cm. To make this cost-effective (posters are more expensive than flyers), we had to combine two different events on one flyer. We solved this by printing the poster on both sides, each side announcing a different event.
Shown below an example. What you see are two sides of the same poster (size A2). In other words, on the frontside it says 'New Year Eve 98/99', while on the backside it says 'Rick White':
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