Rosie Vohra identity development.

Taking advantage of the fact the O's in Rosie's name line up together and taking them out of her name.

This is assuming people could read it as Rosie Vohra. This design also incorporates Rosie's method of working. The majority of her work looks unfinished but the circle is added to refine it.

Conceptually this is a good idea however, visually it doesn't look quite right.

In this design I've taken the space away for visual clarity.

However after speaking to people in the studio I should stop trying to be too clever because

her name needs to be shown clearly.