Maud Studio

Maud cre­ates pro­voc­at­ive design that builds brands and busi­nesses. Our approach is hon­est, driven by human insight and always starts with brand strategy. We’re a mul­tidiscip­lin­ary team of thinkers work­ing within brand iden­tity, products, cus­tomer exper­i­ence, envir­on­mental design, digital and film to cre­ate time­less design that con­nects with today’s mer­cur­ial consumers.

QT Hotels approached us to design a brand for their first of sev­eral spas around Aus­tralia, with the stip­u­la­tion that the iden­tity of each should be inspired by the cul­ture of its loc­a­tion, the first being on Australia’s iconic Gold Coast. We took inspir­a­tion from col­our­ful beach huts and nat­ural stocks to cre­ate a vibrant and approach­able brand that avoids the expec­ted. The Logo and inform­a­tion sit on a clean pat­tern free sur­face, always opposed by an indi­vidual and strik­ing pat­tern. This jux­ta­pos­i­tion is designed to sug­gest the idea of stress & relief.