Poster initial design 

I noticed this sign online and noticed they had used a serif typeface

So started on the poster and started experimenting with different typefaces
I started with a document just bigger than a square format.

I thought a black and white sign would be striking but not look too tacky. The white sign had the name of the exhibition on it and Leeds College of Art white and black.

This was the finished poster. I've since showed it Matt who said he'll add it to the pitch and change it if need be.