Sunday 5 May 2013

Typeface research

Took a break from Marina to do a bit of browsing. London type design studio Fontsmith has launched its latest font family, FS Emeric, with a specimen book designed by Blair Thomson of Believe in – plus a set of type posters designed by eleven top studios including Bibliotheque, Build, DixonBaxi, Pentagram and Non-Format… FS Emeric is the result of over two years work by Fontsmith's type design director, Phil Garnham, who set out to create a humanist alternative to classic modernist fonts. "The timeless alphabets of the fifties have a deliberate neutrality born out of an unfaltering mechanical solidity in each line and curve," he says. "FS Emeric has been designed to share this sense of structure and universality but it also introduces a new approach, intuitively informed by a sense of today, one of progress and optimism."





As well as being a beautiful typeface, Emeric is also beautifully presented in a specimen book.
I also love these posters designed by the brilliant , Hey Studio. i can't wait to show off my typeface. Looking at this has really given me a buzz.



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